According to a Forbes survey, Indiana is the second-best state to start a new business. Many business owners need a great commercial property to operate in. However, they may not find it if you aren't using the right property marketing and advertising techniques for your property.
When managing commercial properties, it's important to work smart and focus on the marketing techniques that are the most effective. The right techniques can help you minimize vacancies and boost your ROI.
Need innovative property marketing tips? Here are the top marketing and advertising strategies you should use for your commercial properties in Indianapolis, IN.
Prioritize Photos and Videos
As part of commercial property marketing, don't skimp on photos and videos. Be sure you're showing all of the benefits of your property and how it compares to others. Using photos and videos is a great way to do this.
Ensure you're not relying on amateur photography and videography. Instead, hire a true professional to ensure that your property is shown authentically and in the best light.
Create Virtual Tours
Consider going beyond photos and videos by creating virtual tours for your commercial properties. These can help potential tenants get a clear idea about your property.
Consider hiring a virtual tour photography company to create a virtual tour so that your potential tenants can browse your properties from anywhere. This can make it more likely you'll find a great tenant.
Post on Social Media
Although having a website is essential when marketing commercial property, be sure you're making great use of social media as well. Social media can help you reach more people in your target audience and help them find out about your commercial property listing.
Consider building profiles for your real estate business on social media and consistently posting on them. You may also want to post in real estate groups on platforms such as Facebook.
Share Testimonials
If you want to attract more commercial tenants, consider showcasing some testimonials from current ones. If you've been managing your investments well, consider asking tenants for testimonials and then sharing them on your website, on social media, and in email marketing campaigns.
Social proof is very powerful and can help sway decisions. Sharing testimonials can help you fill properties more quickly and reduce your vacancies.
Run Ad Campaigns
To fill vacancies as quickly as possible, consider using ad campaigns. Whether you run traditional ads or you prefer to use digital ad platforms, this can help you reach a much larger audience.
It can take a lot of time to attract tenants naturally, so these creative advertising strategies can help speed up the process and help you reach your target audience.
Using These Property Marketing and Advertising Techniques
If you want to reduce commercial property vacancies and boost your ROI, try using these creative property marketing and advertising techniques. Using high-quality media, posting on social media, showcasing testimonials, and running ad campaigns can all be incredibly helpful as a commercial property investor.
If you need help with commercial advertising techniques, consider working with PMI Meridian Management. We have the expertise needed to market your commercial property effectively and fill vacancies quickly.
Need skilled property managers on your side? Contact us today to learn more about what we can do for you.
